A creative marketing and product innovation studio for modern consumer brands.
Every element has an atomic number, and 8 is oxygen. We think of ourselves as oxygen for brands.
We work across brand strategy, creative direction, product and packaging development, and go-to-market planning, helping brands build the foundations they need to scale with clarity and intention.
Our engagements are designed to replace fragmented execution with integrated leadership, aligning brand, product, creative, and marketing under a single strategic framework.
Team
Our team brings deep experience across brand, marketing, product, and operations, shaped by years working inside category-defining companies and alongside founder-led startups.
Led by Alexa Lombardo and Ericka Mabrie, Atomic Number 8 blends brand and creative vision with marketing and operational expertise. We assemble and guide teams of subject-matter experts as needed, ensuring every project is approached with clarity, care, and the right depth of execution.
We are based between New York City and London.
Alexa Lombardo
Founder & Principal
Alexa Lombardo is a creative marketing leader working across brand, creative, and product. As Principal of Atomic Number 8, she partners with founders and leadership teams to build culturally resonant brands and products designed to scale with intention.
Her experience spans cult challengers, global luxury brands, and venture-backed startups, bridging corporate rigor and entrepreneurial speed to build growth engines rooted in brand, performance, and community. Today, her work focuses on brand- and community-led growth, helping modern consumer brands turn momentum into long-term equity.
Read more about Alexa’s independent work here.
Ericka Mabrie
Partner
Ericka Mabrie is a strategic operator specializing in marketing operations, product development, and executional systems. As Partner at Atomic Number 8, she leads the operational backbone of the studio, translating strategy into disciplined, scalable execution across marketing, innovation, and production.
With deep experience in product pipeline planning, packaging development, supplier coordination, and marketing operations, Ericka ensures ideas move efficiently from concept to market. A strategic thinker at her core, she partners closely with leadership teams to structure growth, prioritize initiatives, and build systems that hold up as brands scale.
Together with Alexa, Ericka bridges vision and execution, ensuring creative ambition is matched with operational clarity.
Read more about Ericka’s independent work here.
Belief
We believe brand is not separate from growth, it is the growth engine.
Our work is rooted in brand- and community-led strategy, using narrative, product, and experience to create demand, then guiding performance and commercial efforts through that lens. This approach allows brands to move faster without sacrificing trust, taste, or long-term equity.
We partner with ambitious consumer brands across beauty, wellness, beverage, and hospitality, often during periods of launch, scale, repositioning, or operational complexity.
Values
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Iterate fast and know when to pivot, adapt after mistakes. Don’t rush.
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Be open, listen and learn. Don’t get distracted by shiny objects.
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Be nice but don’t bs people, just be real. Don’t be verbose or curt.
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Strive for balance. Don’t obsess over perfection.
Services
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Band strategy
Research and insights
Naming (brand and product)
Messaging, voice and verbal identity
Go-to-market and channel strategy
Pricing and positioning strategy
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Product concepting and ideation
Formula development advisory and lab liaison
Testing, validation, and claims strategy
Product pipeline and franchise strategy
Packaging design (primary, secondary, unboxing)
Packaging renderings and artwork production
Supplier sourcing and production coordination
Regulatory and compliance review
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Visual identity systems
Creative production oversight
Content systems
Website and e-commerce design
Website and e-commerce development
Copywriting
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Brand marketing strategy
Partnerships and collaborations
Events and experiential activations
Community building and ambassador programs
Social strategy and content planning
Influencer and affiliate strategy
CRM, email, and lifecycle strategy
Performance marketing oversight