Dr. Barbara Sturm

From Cult Favorite to Recognizable Icon

The Vision: As Dr. Barbara Sturm prepared for global scale and eventual acquisition, our mandate was to accelerate momentum in the critical North American market. The objective: elevate brand desirability through locally relevant, culturally attuned creative, deepen consumer engagement at retail, and build a strong strategic foundation to support rapid growth and operational excellence.

The Approach: We reset the brand strategy and budget for the region, aligning resources to focus on high-impact initiatives. This included developing compelling creative campaigns, refining copy and content across all consumer touchpoints, and architecting standout retail moments through partnerships and experiential events. From activating prestige points of sale to strengthening brand storytelling across owned and earned channels, we established a roadmap that not only accelerated growth, but also positioned the brand for its successful acquisition by Puig.

Website: https://www.drsturm.com/

Go-To-Market Strategy
Budget & Marketing Planning
Brand Messaging
Copy
Retail Experience & Events
Content Strategy
Strategic Partnerships